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Seminar on International Marketing and Management
Date: 2009-09-11 13:27:08
We would like to inform you that the 3rd German-Polish seminar took place at the Karol Adamiecki University of Economics in Katowice. It was organized by the Department of Consumption Research between the 20th and 27th of October 2009 in Katowice.

Main topic of the seminar:

  • Exchanging ideas and scientific-teaching experience related to complex corporate marketing and management on an international scale with a special focus on the Polish and German markets
  • Supporting scientific-teaching contacts between academics and students of University of Economics in Katowice and Technische Fachochschule Wildau
  • Gaining practical experience through contacts with representatives of companies active on the EU market and working on case studies
  • Defining areas of common scientific research within EU projects
Organizers:
Dr hab. Sławomir Smyczek - Karol Adamiecki University of Economics, Katowice
Prof. dr Mario Glowik - Technische Fachochschule Wildau, Gemany

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